Groupm Seenthis Curb 230 Tonnes Of Carbon Emissions In First Year Of Partnership

GroupM and SeenThis Partnership Reduces Carbon Emissions

Global Initiative Avoids 230 Tonnes of CO2e

Collaboration Leverages Expertise and Technology

In a significant step towards sustainability, GroupM has announced a global partnership with SeenThis to reduce unnecessary carbon emissions. The collaboration, which commenced in 2023, has enabled GroupM and its agencies to harness SeenThis' expertise and proprietary technology to minimize the environmental impact of their media campaigns.

GroupM has integrated SeenThis' adaptive streaming technology into its carbon calculator tool, allowing the media giant to accurately quantify the emissions associated with its digital campaigns. This integration has played a crucial role in reducing and avoiding carbon emissions, with the partnership helping to prevent over 230 tonnes of CO2e in the past year, an amount equivalent to charging more than 15 million smartphones.