BMW Reports Strong Sales of Electric Vehicles and Luxury Models in First Half of 2024
Key Highlights
- Fully-electric vehicles (BEVs) and high-priced BMW and BMW M models drive sales growth.
- BEV sales increase by 34.1% compared to the first half of 2023.
- BMW sees stronger demand for electric vehicles in Europe than anticipated.
Detailed Analysis
BMW AG, commonly known as BMW, has announced strong sales performance in the first half of 2024.
The success is attributed to the increasing popularity of fully-electric vehicles and high-priced BMW and BMW M models. BEV sales surged by 34.1%, with a total of 179,557 units delivered.
Despite a decline in orders in China, BMW's largest market, the company has experienced a higher-than-expected demand for electric vehicles in Europe. This growth helps offset the impact of the decline in China.
BMW's history dates back to 1916, and today it operates four brands: BMW, MINI, Rolls-Royce, and BMW Motorrad. With a strong track record of innovation and luxury, BMW remains one of the leading automotive manufacturers worldwide.
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